Article marketing has become a very popular and effective form of internet marketing that simply involves writing short articles for the purpose of promoting a particular industry niche or broader theme. Writing and distributing articles online for the purpose of promoting a business is a relatively new concept. This is more commonly referred to as “online article marketing”. This has been one of the trends in response to the current method of marketing since the numerous innovations and developments in search engine technology, the internet, e-commerce, internet marketing and technology as a whole. There are numerous things to remember in this kind of online marketing scheme. Firstly, this kind of marketing strategy provides a two fold benefit for both the publishers and advertisers. Publishers are provided with so much free content whilst the advertiser is provided with free advertising space in the form of article advertisements.