Archive for April, 2008

What Would Mac Do?

Growing up, I was a huge fan of MacGyver-(actually, I’m still a fan. Even carry a swiss army knife on my person at all times). What impressed me about the character was his limitless resourcefulness. Unlike the typical action hero or super spy, Mac never went in armed to the teeth or augmented by ultra-tech gadgets. He simply went in with a healthy knowledge of disparate subjects, an open mind, and a single unassuming yet versatile tool. It’s a great model to follow when concepting your next project.

Continue Reading April 30th, 2008

Article Writing For The Web - Top Five Secrets To Success

If you’re moving from print to Web writing, you’ll find that there are sharp differences in styles. Since article writing for the Web is highly lucrative, it’s worth learning how to do it well. These five secrets will ensure your success.

Continue Reading April 30th, 2008

Do You Repel Women - With Your Copy?

Hint: If you’re writing to women the same way you write to men, the answer is YES! You see, there’s a reason why books like “Men Are From Mars, Women Are From Venus,” “He Said, She Said,” and “Sperm Are from Men, Eggs Are from Women: The Real Reason Men And Women Are Different” hold such universal appeal across all age groups, cultures and genders. Why?

Continue Reading April 30th, 2008

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