Copywriting Bedrock - How to Craft a Winning Headline and a Persuasive Title
Your sales letter copy writing rises or falls with the headline as the guage. A dynamic, creative, life-like sales copy is judged by the title in less than three minutes. Your headline or article title is the single most important element that pulls or pushes people away from your sales letter or indeed any other direct marketing advertising promotion. writing headlines is where most copywriters spend their time and energy-and rightly so. Writing a compelling headline is a progressive work of art. If you can come up with one, start with a working title. It is not caste in stone. Always test, tweak and modify to know that one that appeals to your market or target audience.
Continue Reading July 11th, 2007