At some point in the flow of the sales letter you need to tell them what’s possible. Sometimes this comes right behind your discussion of their pain. Sometimes it’s interwoven with the pain. The point is, the job of your sales letter here is to generate some hope, a little bit of fire inside your reader.
Your sales letter is creating desire.
Continue Reading February 5th, 2007
The truth is that if you wait to find the time to write, it may well never happen. That’s why you need to steal the time to write. Most schedules, no matter how busy, have the potential for stolen time. You just need to know where to look.
Continue Reading February 5th, 2007
When writing for the purpose of informing people, you want to be as clear as possible. Here are some tips for clear, effective writing.
Continue Reading February 5th, 2007
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