Copywriters are sales people first and writers second. If you want to sell stuff, build your brand, acquire new leads, new customers, improve your bottom-line, etc., you need a writer who can sell.
Continue Reading February 1st, 2007
A small button on the vertical scroll bar is a dead giveaway that your page is too long.
People are too busy to read lots of sales rhetoric. There are things you can do to avoid
making your web pages exceedingly long - and ways to add extra information without
lengthening the main page.
Continue Reading February 1st, 2007
Copywriters fall into two groups. Some believe that grammar and spelling don’t matter. Others consider that high standards are essential for good copywriting.
Continue Reading February 1st, 2007
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