Write Articles That Fulfil Their Promise
When we buy something that makes copious promises on the packet, but, once we get it home it fails to deliver on most, or even some of them, we’re disappointed.
The same is true with articles. The promise is on the “packet” - the title. And just as we would be wary of buying anything else from a brand that’s disappointed us once already, readers will be wary of reading articles by authors that have disappointed them in the past.
Continue Reading January 31st, 2007