Once upon a time I had an ad critiqued by one of the world’s few copywriting geniuses. Not a “freelance” copywriter. But someone who has made millions writing ads only for his own products and services. Anyway, after reading my sales letter he said something that’s completely changed the way I write copy. He said (paraphrased):
Continue Reading January 18th, 2007
You often see writers starting off their articles with a subordinate clause. This many be fine for features or soft articles but should be avoided for more direct pieces.
Continue Reading January 18th, 2007
Have you been looking for an article writing formula that will help you write an effective article? By effective I mean an article that not only teaches a valuable lesson, but also influences the reader to visit your website. After all, the purpose of publishing an article is to establish credibility in your field of interest so you will “get the click” on the link in your resource box.
Continue Reading January 18th, 2007
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