One of the most important things in writing a compelling bio is to immediately, while the reader is fresh from reading your article, give them a really good reason to go to your squeeze page.
Here are some ideas of how I do it:
Continue Reading January 4th, 2007
In the body of my article, I am going to address each of the main points that I alluded to in the introduction. If you are writing the body first, pick 3-4 main ideas that the reader can benefit from knowing, that are directly related to your chosen article title or topic.
You can either write a paragraph for each one, or list each idea in a bulleted or 1,2,3 fashion.
Continue Reading January 4th, 2007
Your title is extremely important, and must be compelling. It must drive the surfer online to click into the article to read it. It must therefore be specific about what it is going to address, because the surfer is looking for specific information.
Continue Reading January 4th, 2007
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