Whatever you write, you stand a better chance of people reading it if you keep the writing tight and concise. This is particularly true of your marketing materials. Whether it’s a brochure, a sales letter, a postcard, or website content, a lasered message is more compelling than pages of wordiness that dance around the point.
Continue Reading May 22nd, 2006
If you are faced with a copywriting assignment that is gigantic in scope — such as when you have to mold a letter out of 100+ pages of notes — and if you want to eliminate all the nagging anxiety and stress of just getting started, then this article will show you how.
Continue Reading May 18th, 2006
If you sell a service (not a product) and if you want to be able to immediately raise your fees…while seeing a surge in new business at the exact same time…then check this out:
Continue Reading May 18th, 2006
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