If you have an ad with several pages of bullet points, and want to make those bullets easier to follow and less mundane to look at — as well as get people who’d normally skim over them to perk up and pay attention — then here’s a fast, simple and extremely effective way of doing it that works like crazy.
Continue Reading April 30th, 2006
If you want to give your advertising an instant advantage in markets that are rife with competition…then this article will show you how.
Continue Reading April 28th, 2006
Not long ago, I got a sales letter that — while extremely well written and was selling a very high-quality product — committed a truly stupid marketing mistake. A mistake that probably cost the company running the ad a TON of money in lost sales. What was this mistake?
Continue Reading April 27th, 2006
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